Walmart

Designing a package for Walmart's Great Value laundry detergent brand involves several crucial considerations to ensure it resonates with the target audience and effectively communicates the product's value proposition

Here's a breakdown of the elements and considerations that where included in the design process:

1. Brand Identity and Guidelines: Adhering to Walmart's Great Value brand identity guidelines is essential to maintain consistency across all products under the brand. This includes using the brand colors, logo placement, and overall design language.

2. Target Audience: Understanding the demographics and preferences of the target audience for laundry detergent products is crucial. The package design should resonate with Walmart’s/Great Value customer base while standing out on the shelves.

3. Product Information: Clear and concise product information is necessary to inform consumers about the features and benefits of the laundry detergent. This includes details such as the type of detergent (liquid, powder, pods), fragrance options, and any special features.

4. Visual Elements: Custom photography, such as the towels used in the photo shoot, can enhance the visual appeal of the package and create a connection with consumers. The choice of fonts and graphic elements should align with Walmart's branding and convey a sense of trust and reliability.

5. Differentiation and Shelf Appeal: In a competitive market, the package design should help the product stand out on the shelves and catch the consumer's attention. Bold colors, eye-catching graphics, and clear messaging can contribute to shelf appeal.

6. Usability and Functionality: The package design should also consider usability factors, such as easy grip handles, pour spouts, and resealable closures, to enhance the overall user experience.